Notice

| First practical AI hackathon open to all job functions, with technical support from AWS Korea

| 107 employees across 29 teams participated in AI-driven projects focused on business and customer service innovation

Woongjin held its first hands-on AI hackathon, “2025 AI RUNNER CHALLENGE,” for employees across the company.

Woongjin Co., Ltd. (CEO: Suyoung Lee) successfully hosted its first company-wide hands-on AI hackathon, the 2025 AI RUNNER CHALLENGE, aimed at strengthening AI capabilities across the organization.

The event was organized as part of Woongjin’s broader initiative to internalize AI competencies among employees and encourage the direct implementation of AI-powered business innovation ideas. Supported by AWS Korea, the program focused on practical application of advanced AI technologies in real business environments. A total of 107 employees across 29 teams participated in the month-long competition, which ran from June 9.

As an AWS Consulting Partner, Woongjin is currently applying various AWS AI services—including Amazon Lex (voice and text chatbots), Amazon Transcribe (speech-to-text), Amazon Translate (multilingual support), and Amazon Bedrock (generative AI)—to enterprise AI Contact Center (AICC) solutions. Through these technologies, the company is driving customer experience innovation in areas such as consultation automation, summarization, and analytics. The hackathon was designed as a practical educational initiative to expand these technological capabilities and field experiences throughout the organization.

Participants received role-specific generative AI training, hands-on workshops, and idea development consulting from AWS Korea. Based on this support, each team carried out practical projects across four key categories: customer support and communication automation, business and document process automation, data and system operation automation, and AI enhancement of Woongjin’s industry-specific solutions such as WDMS and WRMS.

A variety of innovative ideas were proposed during the hackathon, targeting organizational culture, operational efficiency, and decision-making innovation. Proposed ideas included an AI grievance consultation and analysis system that directly addresses employee concerns and visualizes risks through data analysis; an AI ERP analytics tool that leverages generative AI to forecast finances and detect anomalies; a multilingual VOC system capable of serving overseas customers with a single Korean manual; and a structured interview question generator that creates customized questions by job role and position.

Woongjin selected winning projects based on criteria including AI utilization, creativity, business value, practicality, and completeness. The company plans to further refine selected ideas after evaluating their potential for real-world service implementation.

Woongjin views AI not merely as an automation tool, but as a core competitive driver for delivering personalized customer services and improving operational efficiency. To this end, the company is actively pursuing a strategy of absorbing AWS’s leading AI and cloud technologies into its internal capabilities while accelerating AI-driven service innovation.

CEO Suyoung Lee stated, “This AI hackathon marks the starting point of Woongjin’s AI transformation journey. We hope all employees will gain hands-on AI experience and lead business innovation and customer-centric services through these capabilities.” He added, “We are entering an era where ideas themselves become competitiveness beyond experience and technology, and Woongjin will lead market transformation through the convergence of technology and data.”