Company Overview 

Company J is a global medical-device company that develops and manufactures laser, radio-frequency, and ultrasound systems. Its Korean and international sales organizations manage a wide range of knowledge assets, including product information, clinical materials, training content, and sales materials. As its global business grew, J needed a more advanced way to manage and use this accumulated content.

 Business Challenges 

Product and marketing materials stored in the CMS were searched through a folder-based structure, requiring users to review multiple documents to find the information they needed. Because Microsoft Teams and the CMS were separate, sales and marketing teams also lacked an integrated environment for searching and using content during their work.

 Why Woongjin 

J adopted Microsoft Foundry and Azure AI Search to create an AI search environment that responds to natural-language questions. Woongjin analyzed the structure and metadata of CMS content, including product information, clinical materials, training content, and sales materials, then designed a knowledge-data structure optimized for AI search. The solution connects source documents, summaries, tags, and links for faster discovery.

 Results 

Users can now search for product information, brochures, clinical materials, training resources, and sales proposals from Teams using natural-language questions, with AI-generated summaries and original-document links. Permission-based search controls protect sensitive information while improving content use and productivity for sales and marketing teams. The platform is ready to connect additional sources, including Microsoft Fabric data marts and file systems.

 Project Keywords 

#MicrosoftFoundry #AzureAISearch #MicrosoftTeams #AIKnowledgeSearch #NaturalLanguageSearch #RAG #CMS